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BYC products start online sales

2019-05-27     Source: Sinopecnews.com

The four BYC intermediate products of FA85%, DMEOA, AEEA and DMF, are launched in BASF on-line store on 1688.com recently, as the pilot to start its on-line sales test.

This Digital Transformation Project named "Jinling" was initiated in 2018 by COM, consisting of two channels: online sales and BASF WeChat public account. The online sales use the BASF official flagship store on 1688.com as a new sales channel for BYC to tap into new market segments and long-tailed customers. Alibaba online sales will also help BYC to collect more marketing statistics for its refined marketing strategies in the future. Later BYC will make use of the WeChat public account of "BASF Online" to promote BYC products, providing customers with DIY services such as order status check, logistics track and trace, CoA acquisition, product catalogue search and sample application. BYC customers will then get a well-designed interactive purchasing experience through this platform.

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扬巴产品启动线上销售

  现在,客户购买扬子石化-巴斯夫公司(简称“扬巴公司”)的产品更方便了,只要登录阿里巴巴旗下的1688网站,进入巴斯夫官方旗舰店即可购买。

  近日,扬巴公司4个中间体产品:甲酸85%、二甲基乙醇胺、二甲基甲酰胺和羟乙基乙二胺,作为试点在巴斯夫1688官方旗舰店上亮相,开启线上销售的相关测试。

  扬巴公司的这个数字化项目代号为“金陵”,主要包括线上销售和微信公众号两部分。已开启的线上销售,依托阿里巴巴旗下的1688网站,以巴斯夫官方旗舰店作为扬巴公司的新销售渠道,宣传产品、挖掘客户、开拓新市场。线上销售也将为扬巴精细化运营决策收集更多的市场数据。微信公众号“巴斯夫在线”作为扬巴产品推广和企业宣传的新媒介,将为客户提供如订单进度查询、物流追踪、产品质检报告获取、产品目录查询、样品申请等自助服务,利用数字化手段建立了扬巴与客户之间的高效沟通平台,改善了客户体验。

  “金陵”项目2018年开始酝酿。2019年1月,扬巴公司醇类、中间体和丙烯酸类产品事业部和巴斯夫(中国)数字化团队,联合举办了“金陵”数字化营销项目启动会,扬巴公司相关部门给予了大力支持,阿里巴巴和微信公众号等供应商给予了积极配合。

  在测试期间,项?#23458;?#38431;不断优化线上销售流程、提高线上客户的采购体验,为日后其它中间体产品(除管控产品)的上线销售做好准备。(陶炎 潘亮)

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巴斯夫官方旗舰店地址 https://basfinchina.1688.com/

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